California

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Reviewing your website's security practices, privacy policies, accessibility, and analytics can help improve performance over the course of the year. You can still pledge to get the most from your website. This website performance checklist can help.

CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone — even though penalties for not following the rules will likely be retroactive, an attorney specializing in the California Consumer Privacy Act tells Target Marketing.

Marketers caroling may not be what immediately comes to mind to get you in the holiday spirit, but here's a little ditty about how useful data is to marketers. Sing it along to the melody of "Winter Wonderland."

As lawmakers in California debated tightening vaccination requirements for schoolchildren, a protestor threw a menstrual cup with red liquid across the Senate chamber. Although that person's goal was to disrupt a vote on the bill, it became law. The anti-vax movement is a sign of a larger issue facing healthcare.

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