The impact of a breach on the marketing department is more than financial. It also affects email deliverability. Email experts know sending out a message en masse to an entire database, without first filtering out unresponsive and inactive email addresses, hurts the sender’s reputation.
Facebook ads are notorious for their data-backed ability to target consumers one-on-one. But in the wake of its Cambridge Analytica scandal, the social media giant that’s been cutting back on its use of third-party data is about to get slammed for its privacy practices. Possibly again and again.
Even as Facebook’s trying to sell its audience on Portal, its new video interface, consumer doubts about the platform’s data privacy measures and marketers’ distrust of its ad claims are being exacerbated by recent lawsuits. The Facebook data breach that affected between 30 and 50 million users and the video metrics snafus may not dissuade advertisers from wanting to access Facebook’s 2 billion monthly active users, though.
Health insurers are taking notice. Two and a half years ago, Blue Shield of California, headquartered in San Francisco, began including Heal house calls in its preferred provider organization plans. About 11,000 Californians have used the house call benefit since then, according to Jeff Bailet, the insurer’s EVP of health care quality and affordability.
Illegal content can range from child porn to copyright infringement, but it will carry the same penalty in the E.U. — remove it within an hour or the fines start. These rules the European Commission will post next month for review will have plenty of American eyes on them, too.
Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were far smaller than the “potential reach” Facebook said it had, alleges a lawsuit the marketer filed in California. MercuryNews.com reported yesterday that the suit further states “the 18-34 age demographic in all 50 states exceeded the actual population of 18-34 year olds who use Facebook.”