Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Recently, Dunkin’ Donuts announced that it will drop “Donuts” from its name, leaving only Dunkin’. However, the rebranding does not suggest that doughnuts will be dropped from the menu. Customer-centricity is at the heart of the move, because the brand wants to ensure patrons know they can buy more than fried dough.

Nearly three years after a ProPublica report exposed Vizio for collecting user viewing behavior without explicit consent to do so, the company announced it has reached a settlement in a related class action lawsuit. Lawyers representing Vizio Smart TV owners have asked a federal judge in Orange County, Calif., to approve a proposed settlement of $17 million.

Bayer, which bought the agricultural company last week, will retire the Monsanto name as soon as it’s allowed to integrate the two businesses, which will happen after it completes some divestitures.

There is a unified Republican government for the first time in 88 years. What the Trump era means for the printing industry remains to be seen, but what is clear is that Trump’s policy proposals suggest that there are both opportunities and challenges ahead.

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