Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Call it learning from others' mistakes. Call it schadenfreude. Whatever marketers call it, iMedia Connection dubs it "Destructive Marketing Habits of Major Brands." That's the headline for Kyle Montero's article on what not to do in marketing.

One of the great thrills of traveling far from home—Nairobi, Cairo, Istanbul, Hong Kong, Amman—was to wake up in the middle of the night and turn on my tiny, portable shortwave radio with a pillow speaker. Suddenly breaking through the myriad static would be “Lillibullero,” the BBC’s signature tune at the top of the hour, always sounding tinny, as though it were coming over an old 78-rpm phonograph. This would be followed by series of beeps and a voice with a very English accent coming out of the blackness of a hotel room in a foreign land: Beep ... Beep ... Beep ...

Doing business with the little guy is probably a good idea Oct. 4, 2005: Vol. 1, Issue #36 IN THE NEWS With his father, W. K. Swan, Ken Swan was the creator of discovery cruising. From the early 1950s, Swan Hellenic offered excursions, led by scholars, diplomats, clerics or naturalists, to historical and archaeological sites-initially around the Mediterranean, and, after 1980, farther afield. --"Ken Swan, OBE, former managing director of Swan Hellenic, was born on April 3, 1919. He died on Aug. 21, 2005, aged 86." The Times of London, Sept. 30, 2005 Chuck Williams, who turns 90 on Sunday,

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