Burlington, VT

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

It may not star Jeremy Piven and it may not be as entertaining as the 2009 movie "The Goods: Live Hard, Sell Hard," in which the actor plays a used car salesman who saves a dealership from ruin. But Dealer.com's video for the TotalControl Dominator (TCD)—a paid search product aimed at helping new car dealerships sell pre-owned vehicles—puts the fun in B-to-B calls to action.

By Denny Hatch From The New York Times, May 14, 1904 DEATH OF A. S. HATCH Once a Leading Financier—Floated Great Popular Loan Alfrederick Smith Hatch, at one time, one of the most prominent financiers in the United States, died yesterday at his home in Tarrytown. He was born seventy-five years ago in Burlington, VT, where his father, Dr. Horace Hatch, was a well-known physician. When he was a young man, he started a bank in Jersey City and a few years later formed a partnership with Harvey Fisk. It was while these two men were together that they achieved fame in the

Acceptance or rejection. This is the immediate decision recipients make when they get your direct mail package. They base their impulse on the vibe they get from the package's outer envelope—and it happens in only seconds. As David Wise, a freelance designer in Burlington, VT, puts it: "It's quite sobering to go into a local post office, and watch people get their mail from their P.O. Boxes and then dump all the direct mail in the trash can." He explains that the main role of the outer envelope is to be opened; some [envelopes] tell too much, or tell you enough to know

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