Burlington, MA

The "dime-a-dozen" look has never been very effective in getting prospects and customers to notice and respond to direct mail campaigns. With high-end donors, who presumably don't have a lot of time to sift through their mail, it stands even less of a chance. What does get people to look more closely at a mailing is handwriting. A 1998 Pitney Bowes/NFO Research study of the factors that affect consumers' decisions to open mailings found that hand-addressed mail from friends and family gets opened first. No brainer there. But hand-addressed mail in general achieves the same intimate effect, resulting in a higher likelihood of

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