Heather Fletcher is senior content editor with Target Marketing.

Summer is almost on our doorstep, and savvy marketers know to use the look and feel of the carefree beach season in their campaigns. One savvy marketer — and baker — is Dana's Bakery, a Brooklyn-based bakery that specializes in one of the trendiest treats: French macarons.

Samsung has nabbed the top two spots in the viral video world, with its Jay-Z collaboration taking first place on the latest "Viral Video Chart" and its Usher partnership a close second. The celebrity-fueled ads have garnered a total of 50.9 million views for Samsung since their debuts, according to Visible Measures. Samsung's promotion giving Galaxy owners access to Jay-Z's new album, "Magna Carta Holy Grail," before everyone else took 20.6 million views last week, bringing its total cumulative views to 23.5 million. The campaign was was created by 72andSunny, the L.A. agency behind many Samsung hits, including Super Bowl

In conjunction with Small Business Saturday (that’s Nov. 24 this year), Twitter just announced a promotion to bring up to 10,000 new small businesses into its advertising program. The company says that the first 10,000 eligible small businesses that apply for the program will receive up to $100 in credits that can be used to pay for Promoted Tweets or Promoted Accounts. In order to qualify, businesses must be based in the U.S. and already active on Twitter, but not yet an advertiser on the site.

Offices closed, subways shut down, streets fell quiet and marketers sprung into action, with some referencing Hurricane Sandy in messaging and others taking action around the storm, which could contend for the worst on record along the East Coast. As Sandy worked her way up the Eastern Seaboard toward New York City on Monday, many agencies and marketers across the Northeast kept staffers at home. Two of the ad shops in New York City most closely situated to mandatory evacuation zones

As excitement builds for the Brooklyn Nets first home game on Nov. 1 and the borough prepares to welcome its first professional sports team since 1957, the Nets are hard at work rolling out digital content to engage Brooklynites, Nets fans and basketball fans in general. With a presence on eight social networks — including Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+, Socialcam and YouTube — and a range of content, from #HelloBrooklyn hashtags to find-the-Brooklyn-neighborhood word searches, the Nets’ presence on social media is growing rapidly.

With mobile visits to its website more than doubling during the past year, The Hunger Project saw an opportunity. Why not sign up potential donors while they're using the channel? That's when the New York-based nonprofit that's "committed to the sustainable end of world hunger" decided to hire Brooklyn, N.Y.-based Pontiflex, a mobile sign-up ad platform provider.


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