Heather Fletcher is senior content editor with Target Marketing.
Candice Simons is the CEO and Founder of Brooklyn Outdoor, a regional and national force in the outdoor advertising industry, with satellite offices and full-time sales representatives in Detroit, New York and Los Angeles. Brooklyn Outdoor is the only major outdoor advertising firm headquartered in Detroit. Simons was recently named one of Crain’s Detroit Business’ “40 under 40” and is the founder of Detroit lifestyle blog, “j’adore Detroit.”

It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social media-worthy outdoor advertisements.

Printing Industries Alliance (PIA) is pleased to announce a new initiative to serve the needs of the direct mail business, the PIA Mailers Council. The board of directors for the former NY Metro Idealliance Chapter recently voted to join with Printing Industries Alliance to form the PIA Mailers Council. The new PIA Mailers Council will be open to all mailing companies, as well as mailers/printers, initially within the Printing Industries Alliance footprint.

Summer is almost on our doorstep, and savvy marketers know to use the look and feel of the carefree beach season in their campaigns. One savvy marketer — and baker — is Dana's Bakery, a Brooklyn-based bakery that specializes in one of the trendiest treats: French macarons.

Samsung has nabbed the top two spots in the viral video world, with its Jay-Z collaboration taking first place on the latest "Viral Video Chart" and its Usher partnership a close second. The celebrity-fueled ads have garnered a total of 50.9 million views for Samsung since their debuts, according to Visible Measures. Samsung's promotion giving Galaxy owners access to Jay-Z's new album, "Magna Carta Holy Grail," before everyone else took 20.6 million views last week, bringing its total cumulative views to 23.5 million. The campaign was was created by 72andSunny, the L.A. agency behind many Samsung hits, including Super Bowl

In conjunction with Small Business Saturday (that’s Nov. 24 this year), Twitter just announced a promotion to bring up to 10,000 new small businesses into its advertising program. The company says that the first 10,000 eligible small businesses that apply for the program will receive up to $100 in credits that can be used to pay for Promoted Tweets or Promoted Accounts. In order to qualify, businesses must be based in the U.S. and already active on Twitter, but not yet an advertiser on the site.

Offices closed, subways shut down, streets fell quiet and marketers sprung into action, with some referencing Hurricane Sandy in messaging and others taking action around the storm, which could contend for the worst on record along the East Coast. As Sandy worked her way up the Eastern Seaboard toward New York City on Monday, many agencies and marketers across the Northeast kept staffers at home. Two of the ad shops in New York City most closely situated to mandatory evacuation zones

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