As a brand leader, it’s tough not to grimace sometimes. To bury your head in your hands. To want to climb into a hole. But some flaws are inevitable. Don’t let flaws hamstring you and keep your team from the prime movers that have the largest impact on your brand’s success.
Even before U.K. citizens voted to exit the E.U. (A.K.A., “Brexit”) marketers were scared ad budgets would dry up as world markets dove as much as 12 percent on Friday — with U.S. exchanges down 3 to 4 percent. That same day, Zacks Equity Research predicted on Yahoo Finance that the main marketers impacted in the U.S. will be in auto, finance, tech and energy sectors.
I was horrified by ISIS and the beheading of journalist James Foley. And further appalled at the beheading of a second American journalist, Steven Sotloff. This was the headline of The New York Times online lead story: "Obama Enlists 9 Allies to Help in the Battle Against ISIS"
The campaign, announced by Mark Zuckerberg on ABC's "Good Morning America," had an immediate impact. By late Tuesday, Donate Life California, the group where California Facebook users were sent to register as donors, was reporting a more than 1,300 percent jump in online registrations from the day before, and Facebook said it was on track to have more than 100,000 users declare they are registered donors on their profile page. With far too few organs available to meet the transplant need in the U.S., Europe and other parts of the world, Facebook plans to expand its donation registration efforts …
A new study by comScore shows that Canadians, on average, spend nearly double the amount of time on the internet compared to residents of the U.S., Brazil, Britain, China, France, Germany, India, Japan, Russia and South Korea.
Domino’s Pizza has made more than $1.3 million via its iPhone ordering application, which launched September in Britain. The application has been promoted via the company’s Facebook and Twitter pages. Additionally, the application achieved almost 400,000 downloads. “The challenge was to create an app which made it easy and fast to order a pizza, but at the same time offered something more to engage users and reinforce the personality and key attributes of the Domino’s brand,” said James Millett, multimedia manager at Domino’s Pizza. “Our Web site is already optimized for mobiles but we wanted