Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

One of my favorite characters on the planet is a great man of mystery and inveterate prankster. He is British graffiti artist who goes by the unlikely handle of Banksy. Back in 2005, Banksy's wife told him his art would never hang in a museum; whereupon, he brought four paintings to New York. Undetected, Banksy slipped into the four top museums and hung them on the walls.

Writing in Wired, Jeff Howe gleefully called the shadowy British graffitist, Banksy, “the most wanted man in the art world.” In this dreary politically correct world, Banksy’s pranks represent catnip for the rest of us. Banksy’s finest work to date has got the entire city of Bristol, England, his hometown, into a lather over whether it should go or stay. A Brief History of Pranksters Jim Moran (1907-1999). I remember seeing press agent James Sterling (Jim) Moran when he was a guest on Jack Paar’s late-night talk show, where I used to be an NBC page, hired to squeeze fat tourists into thin seats. The bearded, deadpan Moran

"Sometimes the best moves are the ones you don't make," counsels Max Hart, president of Disabled American Veterans. This advice becomes even more insightful when paired with Hart's background in direct marketing. After putting in some time at Procter & Gamble learning the ins and outs of marketing, Hart fell into the direct marketing industry by landing a job at R.L. Polk where he marshalled the purchase and expedition of vehicle title information. During his years at the data compiler, he was lucky to run across not one but two mentors. Tom Maloney, a vice president at R.L. Polk, hired him for this beginning

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