Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

In 2012 Peggy and I were in Amsterdam. As a pair of culture vultures, we of course had to visit the fabled Rijksmuseum. The museum was undergoing a vast renovation and most of it was walled off. As a result, the major attractions were collected and exhibited in a few rooms. Among them: three tiny Vermeers, Rembrandt's enormous heart-stopping Night Watch and works by Franz Hals and Jan Steen. We had a miserable time fighting through crowds of visitors

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