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Heather Fletcher is senior content editor with Target Marketing.

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

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About 1.5 years ago, Michael Docktor, a pediatric gastroenterologist at Boston Children's Hospital, attended a medical conference when he saw virtual reality (VR) technology used in a way that caused a “lightbulb to go off,” he remembers. The VR experience, a virtual colonoscopy, was designed to educate physicians on how a particular drug worked.

In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.

A relative newcomer to the industry tops the list of fastest-growing retailers for the 2016 fiscal year. Founded in 2002 as CSN Stores before rebranding in 2011, Wayfair is the world’s largest online destination for home furnishings and décor, offering over 8 million products from more than 10,000 suppliers. Wayfair is the parent company of five brands: Wayfair.com, Joss & Main, AllModern, DwellStudio and Birch Lane.

I spend a lot of my time working with marketers and the technology they are using to create compelling digital experiences. In many cases, businesses still operate in a world where digital is considered the “other thing.” It’s that cheaper thing that we’ll do when more traditional means of adding customer value become too hard to do.

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