About 1.5 years ago, Michael Docktor, a pediatric gastroenterologist at Boston Children's Hospital, attended a medical conference when he saw virtual reality (VR) technology used in a way that caused a “lightbulb to go off,” he remembers. The VR experience, a virtual colonoscopy, was designed to educate physicians on how a particular drug worked.
In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.
A relative newcomer to the industry tops the list of fastest-growing retailers for the 2016 fiscal year. Founded in 2002 as CSN Stores before rebranding in 2011, Wayfair is the world’s largest online destination for home furnishings and décor, offering over 8 million products from more than 10,000 suppliers. Wayfair is the parent company of five brands: Wayfair.com, Joss & Main, AllModern, DwellStudio and Birch Lane.
I spend a lot of my time working with marketers and the technology they are using to create compelling digital experiences. In many cases, businesses still operate in a world where digital is considered the “other thing.” It’s that cheaper thing that we’ll do when more traditional means of adding customer value become too hard to do.
L.L.Bean is in the middle of a political skirmish over its namesake heiress and her support of President-elect Donald Trump.
"What's good to know is that we can get really niche-y in our targeting," said Doug Mitchell, the CEO and co-founder of AdAgility. Find out how AdAgility's unique placement tech gets it done in this exclusive interview from the DMA's &THEN event.