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Heather Fletcher Visit Author's Page

Heather Fletcher is senior content editor with Target Marketing.

Phil Frost Visit Author's Page

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

Want more SEO tips? Get your free copy of Phil’s Ultimate SEO Checklist. Want more AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist.

Denny HatchVisit Author's Page

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Shane VaughanVisit Author's Page

Kimberly RengleVisit Author's Page

Ethan BoldtVisit Author's Page

Hallie MummertVisit Author's Page

Andy CutlerVisit Author's Page

Mark SmithVisit Author's Page

Donna LoyleVisit Author's Page

Wayne WallVisit Author's Page

Carolyn GoodmanVisit Author's Page

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

Ruth P. StevensVisit Author's Page

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at ruth@ruthstevens.com, follow her on Twitter at @RuthPStevens, or visit her website, www.ruthstevens.com.

Cory MunchbachVisit Author's Page

Cory Munchbach is director of product marketing at Boston-based marketing software provider BlueConic.

Katie MartellVisit Author's Page

Katie Martell is CMO and co-founder of Boston-based marketing software provider Cintell.

Thorin McGeeVisit Author's PageThorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Jeremy ZimmermanVisit Author's Page

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

Joe BolandVisit Author's Page

Bob MartelVisit Author's Page

Joe KeenanVisit Author's PageJoe Keenan is the executive editor of Total Retail.

Robert RoseVisit Author's Page

Robert Rose, Conference Co-Chair, FUSE Enterprise

Total Retail StaffVisit Author's Page

Bill FarquharsonVisit Author's Page

Bill Farquharson is President of Aspire For, Sales Trainer for the Graphic Arts industry, author of The 25 Best Sales Tips Ever series and co-author of Who's Making Money at Digital/Inkjet…and How? Both available on Amazon.com. Email him at Bill@AspireFor.com or call (781) 934-7036. In addition to Bill's Printing Impressions monthly columns and weekly blogs, he publishes a weekly Short Attention Span Sales Tips providing instantly-applicable ideas for sales growth and its challenges.

For further information, please visit BillFarquharson.com

Joseph MyersVisit Author's Page

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at jmyers@napco.com.

November 1, 2018These Dunkin’ Donuts Red Sox Promotional Signs Were, Uh, Not the Best Idea

I question Dunkin' Donuts' decision to mess with the “Do Damage” slogan that my beloved Boston Red Sox used on their march to the World Series title. As evidenced by social media feedback, I have company in scolding the soon-to-be-one-word business for creating these promotional signs.

October 22, 2018The Plight of the Bottom-Feeder Brand

When my wife and I wanted some pine trees removed from our backyard, we made some calls to local companies. Most had full voicemail machines, while others simply didn't return calls. One guy showed up and didn't even turn his truck off. He stepped out of the cab, barked out a number, shook my hand, and left in his $65,000 Silverado.

March 6, 2018Using VR to Help Kids Visualize Medical Findings

About 1.5 years ago, Michael Docktor, a pediatric gastroenterologist at Boston Children's Hospital, attended a medical conference when he saw virtual reality (VR) technology used in a way that caused a “lightbulb to go off,” he remembers. The VR experience, a virtual colonoscopy, was designed to educate physicians on how a particular drug worked.

December 1, 2017American Airlines Xmas Scare’s Lesson for Marketers

In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.

May 31, 2017Wayfair Named ‘Fastest-Growing Retailer’

A relative newcomer to the industry tops the list of fastest-growing retailers for the 2016 fiscal year. Founded in 2002 as CSN Stores before rebranding in 2011, Wayfair is the world’s largest online destination for home furnishings and décor, offering over 8 million products from more than 10,000 suppliers. Wayfair is the parent company of five brands: Wayfair.com, Joss & Main, AllModern, DwellStudio and Birch Lane.

March 29, 2017Attention C-Suite: Well-Crafted Digital Experiences Aren’t Cheap

I spend a lot of my time working with marketers and the technology they are using to create compelling digital experiences. In many cases, businesses still operate in a world where digital is considered the “other thing.” It’s that cheaper thing that we’ll do when more traditional means of adding customer value become too hard to do.

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