B2B sales and marketing people have always understood that it’s an account that buys, not an individual. And further understood that certain key accounts will produce the lion’s share of any company’s revenue. So, going to market through account-based strategies is standard B2B operating procedure.
Search results for voice commands need to match what people actually say, instead of what marketers think they’ll say. Hence, Amazon is working to ensure its algorithms match consumers’ Alexa commands.
I question Dunkin' Donuts' decision to mess with the “Do Damage” slogan that my beloved Boston Red Sox used on their march to the World Series title. As evidenced by social media feedback, I have company in scolding the soon-to-be-one-word business for creating these promotional signs.
When my wife and I wanted some pine trees removed from our backyard, we made some calls to local companies. Most had full voicemail machines, while others simply didn't return calls. One guy showed up and didn't even turn his truck off. He stepped out of the cab, barked out a number, shook my hand, and left in his $65,000 Silverado.
About 1.5 years ago, Michael Docktor, a pediatric gastroenterologist at Boston Children's Hospital, attended a medical conference when he saw virtual reality (VR) technology used in a way that caused a “lightbulb to go off,” he remembers. The VR experience, a virtual colonoscopy, was designed to educate physicians on how a particular drug worked.
In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.