I question Dunkin' Donuts' decision to mess with the “Do Damage” slogan that my beloved Boston Red Sox used on their march to the World Series title. As evidenced by social media feedback, I have company in scolding the soon-to-be-one-word business for creating these promotional signs.
When my wife and I wanted some pine trees removed from our backyard, we made some calls to local companies. Most had full voicemail machines, while others simply didn't return calls. One guy showed up and didn't even turn his truck off. He stepped out of the cab, barked out a number, shook my hand, and left in his $65,000 Silverado.
About 1.5 years ago, Michael Docktor, a pediatric gastroenterologist at Boston Children's Hospital, attended a medical conference when he saw virtual reality (VR) technology used in a way that caused a “lightbulb to go off,” he remembers. The VR experience, a virtual colonoscopy, was designed to educate physicians on how a particular drug worked.
In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.
A relative newcomer to the industry tops the list of fastest-growing retailers for the 2016 fiscal year. Founded in 2002 as CSN Stores before rebranding in 2011, Wayfair is the world’s largest online destination for home furnishings and décor, offering over 8 million products from more than 10,000 suppliers. Wayfair is the parent company of five brands: Wayfair.com, Joss & Main, AllModern, DwellStudio and Birch Lane.
I spend a lot of my time working with marketers and the technology they are using to create compelling digital experiences. In many cases, businesses still operate in a world where digital is considered the “other thing.” It’s that cheaper thing that we’ll do when more traditional means of adding customer value become too hard to do.