Harte-Hanks, Inc., a worldwide direct and targeted marketing company, announced today the immediate availability of high-speed digital print capabilities that make direct mail relevant, resonant and a fully integrated part of today's multi-channel marketing environment. Harte-Hanks's investment in digital print technology is a key part of the company's commitment to reach the right customer, with the right message, through the right channel, at the right time.
When you're selling a product or service with a high price-point -- and one that's not purchased with great frequency, as is the case in the cruise or travel industry -- a newsletter seems like a smart marketing idea. It can help you accomplish two important and related goals: build relationships with existing customers in your database and keep your company's name and/or products in front of customers on a regular basis. Grand Circle Travel, a Boston, MA-based direct marketer of travel programs geared toward senior citizens, regularly uses newsletters to keep in touch with its customer base. It mails a quarterly newsletter called