Beaverton, Oregon

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

There's an old adage in the industry that goes "I know that 50 percent of my marketing is working, but I don't know which 50 percent!" Even with the many technological improvements that have come about in the past decade, many marketers still just aren't able to pin down what is and isn't working in their campaigns, leading to invaluable advertising spend flowing down the drain.

More Blogs