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Twitter disclosed on Thursday that it planned to price its eagerly awaited initial public offering at $17 a share to $20 a share, as it readies a road show for investors. The company plans to sell 70 million shares. At the midpoint of the price range, the social network would raise nearly $1.3 billion. And the offering would value Twitter on a fully diluted basis at more than $12 billion. That would make Twitter four times as big as AOL, but only a fraction of Facebook, which has a market value of more than $127 billion. Company executives and their

Geico's Gecko spokes-lizard has become so iconic that he shows up as a human-size mascot at sporting events. He's even milking his fame with a new book. But the insurance firm did not originally intend for the popular character to become its longstanding brand representative. Data analysis determined that, according to Geico CMO Ted Ward. For 10 years, Geico has worked with Merkle, a database-marketing consultancy, to run the insurer's marketing database, handle its direct mail and print-campaign analytics and manage its targeted digital display ads. Geico also works with The Martin Agency and Horizon Media on advertising.

For all the planning and millions of dollars that go into the creation of Super Bowl commercials, arguably the best ad of the game last night was a tweet. CBS's broadcast of the Super Bowl was thrown into confusion and delay in the third quarter on Sunday when power in half of the Mercedes-Benz Superdome went out, prompting a surge of attempts at humor on Twitter, temper tantrums on the sideline and a decision by the network to let commentators riff without commercial break.

CliftonLarsonAllen accountants have quite a reputation for their social skills. Really. Gone are the days of the laconic desk jockeys who could ply their trade behind closed doors. CPAs at his Minneapolis- and Milwaukee-based accounting company are firmly seated as social media influencers, says Patrick M. Byer, Sr., CliftonLarsonAllen's managing partner of federal government services and partner in charge of the Washington D.C. region.

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