Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Robocalls are in the crosshairs. Among a lawsuit's defendants are Royal Caribbean Cruises, LTD, Carnival Corporation and PLC and NCL (Bahamas) LTD. Those cruise lines employed the Aurora, Ill.-based Resort Marketing Group to attempt to fill cabins on the three companies’ various cruise ships, according to the case.

Because we've sailed with Norwegian Cruise Lines, they send us offers. The most recent: "Two Cruises. One Price. Zero Reasons To Not Book Now." Book and sail on a seven-day cruise between May and September 2014. Get a free three-day or four-day cruise to the Bahamas between September 2013 and February of 2015. This is terrific. After a terrible winter here in the Northeast, a seven-day Caribbean cruise on a brand-new Norwegian liner sounds real good

We signed up for a six-day cruise from New York to Nassau, Bahamas, over Labor Day. Normally we are not cruise people unless the itinerary is fascinating. But a good offer came from Norwegian Cruise Line, and my wife, Peggy, took it. We knew it would be hurricane season, but we figured if a storm hit, the ship would go somewhere else. We could take a train to New York and avoid the hassle of flying (for a change).

On Aug. 13 and 14 we received a phone call and e-mail announcing a revision in the itinerary:

Due to unscheduled maintenance on the ship's propulsion system, Norwegian Spirit will cancel the call to Grand Bahama Island, Bahamas and instead overnight in Nassau, Bahamas. Please be assured that our technical issue in no way impacts the safe operation of the vessel.

We were given the option of canceling the cruise with no penalty. Those who opted to remain would receive a $50-per-cabin credit for any expenditure on shipboard excluding service charges and casino. OK.

On Aug. 29, two days before we sailed, word came via phone and e-mail that Tropical Storm Hanna was headed for the Bahamas and we would be detoured to Bermuda. OK.

What does this have to do with PR, pricing and marketing?


LITITZ, PA, July 15 2008 – Listrak, a leading email marketing solution provider based near Lancaster, PA, announced its speakers and agenda for its 2008 Email Marketing Days Conference being held September 7-9. Session topics include: acquisition strategies, best practices for building retail store traffic, HTML rendering best practices, case study on metrics, profiling, and analytics, behavioral targeting strategies, relevancy best practices, and reputation strategies.

The year was 1987. Democratic presidential front-runner Gary Hart was rumored to be having an extramarital fling. “Follow me around. I don’t care. I’m serious,” he challenged the media. “If anybody wants to put a tail on me, go ahead. They’ll be very bored.” A couple of Miami Herald reporters did indeed put a tail on Hart and found a yummy blonde named Donna Rice. Shortly thereafter, a photo surfaced of Hart and Rice canoodling in the Bahamas aboard a yacht, aptly named Monkey Business. Hart not only lost his front-runner status, he was no longer a runner at all. He also opened Pandora’s

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