There is no definitive answer to the value of TLDs besides .com, but deciding on one is a marketing conversation more than an IT discussion. The value of the myriad other options available will depend on your brand personality, your message, and who you are trying to reach.
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that male-skewed brand offerings are forfeiting $5.4 billion every year.
Customer experience is increasingly recognized as the key brand differentiator of the future as price and product variances tighten. And for those in the financial services industry, digital is expected to be the customer experience battleground as traditional channels give way to digital.
This past week, we bid farewell to a gentleman and a marketing pioneer, Arthur Blumenfield. For those of us in the New York marketing community, who revere data and data-driven marketing and media — as well as the camaraderie of our community — Arthur truly was a leading light.
Marketers get it now. Consumers don’t care about their products until the brands demonstrate they care about them. So brand values — combating sexism and poverty, for example — were the topics of the campaigns, rather than laundry detergent and dryers.
With happiness being the inverse of anger, intense levels of online vitriol were solved with discounted candy bars. So begins one of the least boring stories about data ever — when Snickers and agency Clemenger BBDO Melbourne in Australia teamed up to create a social media “Hungerithm” that resulted in discounted Snickers bars, which spread to the post-election U.S.