Creating sales with social marketing campaigns demands creating confidence in customers. It requires the marketer to offer prospects results in advance. So, if you're busy engaging customers with "authentic content that adds value" or "engaging social media campaigns" please stop and listen up.
The controversy over apps that access the address book on peoples' mobile phones has resulted in a privacy lawsuit that names Path, Facebook, Twitter and Apple, among others. Apps from these firms "surreptitiously harvest, upload and illegally steal the owner's address book data without the owner's knowledge or consent," according to the lawsuit, which was filed Monday in Texas district court. These uploads "have, quite literally, turned the address book owners' wireless mobile devices into mobile radio beacons broadcasting and publicly exposing the unsuspecting device owner's address book data to the world."
"I'm Melvin, a 4G hotspot," reads the T-shirt of participant Melvin Hughes. "SMS HH Melvin to 25827 for access." Hughes is carrying a Verizon MiFi 4G hotspot. Texting his code sends back his network password, which the recipient can use to suck down a few minutes of fast broadband access—a scare commodity at SXSW, a tech/film/music gathering that has drawn more than 20,000 visitors to Austin, Texas. Access is pay-what-you-want, though $2 per 15 minutes is the suggested donation, payable through Paypal or Venmo.
Financial services firms are starting to have a closer relationship with social media, despite the compliance requirements such firms face when talking to consumers. The best firms are developing social media plans and getting their advisors' voices out there, says Christie Campbell, marketing director at Austin, Texas-based marketing software provider Socialware.
What happens when you cross the world's largest social network with one of the hottest business models in e-commerce? Facebook wants to find out. Facebook is launching a deals program Tuesday in five U.S. cities, following on the popularity of Groupon and other services that offer deep discounts—for example: $50 worth of food at a local eatery for $25.
QuantumDigital, the turnkey provider for measurable direct mail, on-demand digital printing and email marketing, today announced that it has been certified by the United States Postal Service® (USPS®) as a full-service facility, authorized to utilize Intelligent Mail Bar Coding (IMB). QuantumDigital is the first Austin-based direct mail company to become certified. Intelligent Mail services offer mailers next-generation mail delivery information processing. The Intelligent Mail barcode combines