Aurora, Colorado

Peggy Hatch is a senior advisor at NAPCO Media. A direct mail copywriter, she co-founded Who’s Mailing What! with her husband Denny Hatch. Her previous position at NAPCO Media was Group President for the Target Marketing Group.

Jim Brady, the former press secretary to Ronald Reagan, died Aug. 4, 33 years after he was shot in an attempted assassination of the president. Recently, a direct mail appeal came across my desk from the Brady Campaign. The full-color envelope stood out on my desk, featuring an image of a candlelight vigil. Contained within, the 2-page letter was signed by the Brady Campaign's President Dan Gross and featured a story about the 2014 Santa Barbara shootings. The mailing also included a full-color lift note from Sandy Phillips, mother of one of the victims from the 2012 Aurora, Col. movie theater shooting.

Jim Brady, the former press secretary to Ronald Reagan died Aug. 4, 33 years after he was shot in an attempted assassination of the president. A week after his death, a direct mail appeal came across my desk from the Brady Campaign. And while it is a good effort, nothing can compare to the powerful, dramatic and honest words of Jim Brady himself in the long time Grand Control mailing from the Brady Campaign.

A note to PRNewser readers: While most of the PR failures we write about are unfortunate, they are also amusing (on some level). This one, however, cannot be categorized as anything but horrifically insensitive, bordering on cruel. Relatives of the victims of last summer’s movie theater shooting in Aurora, Colo. recently received invitations from Cinemark USA to attend the reopening of the same theater at which their loved ones lost their lives. The invitations, which were sent just after the holidays, urged recipients to “reserve [their] tickets” for an evening of remembrance and a movie to follow. In response, family

Unless you’ve completely avoided the Internet and television today, you’re aware that the early morning hours saw a devastatingly senseless and brutal crime take place in Aurora, Colorado. During a screening of The Dark Knight Rises, a 24-year-old man opened fire on a crowded theater, killing a confirmed 12 people and injuring 38 more … As the nation mourns the tragedy, people have been taking to Twitter to express their grief and support for the people of Aurora. And as generally happens when the entire country is talking about one topic, a trending tag was born.

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