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Daniel Burstein is the Senior Director, Content and Marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS — digging for actionable discoveries while serving as an advocate for the audience.

Even in a highly regulated or commoditized industry, you can craft powerful value propositions. Marketers in these industries often lament “We can’t create a powerful value proposition for our brands and products.” Essentially, all their competitors have the same products and they are forced to compete on price.

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