In just less than a month, the “Skinned Alive” campaign by the People for the Ethical Treatment of Animals (PETA) had garnered 98,000 fans, driven almost entirely through social media, primarily Facebook and Twitter. MySpace? Not so much.
SalesFUSION, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced that it has entered into a direct use and partner/referral relationship with Return Path, Inc., the global market leader in email deliverability and reputation management solutions. "Return Path is a clear market leader in the deliverability space and adds tremendous value to our internal b2b email marketing platform," said Kevin Miller, EVP Marketing & Sales for SalesFUSION.
January 23-25 - Shop.org First Look, Hyatt Regency, Atlanta, Ga. For more: (202) 62-.8192, or email@example.com. January 26 - The Road Map for E-mail Marketing Success. San Mateo, Calif. For more: (888) 343-6786, or http://www.forrester.com/Events/Overview/0,5158,1115,00.html?. January 1 - Developing Effective E-Marketing, Holiday Inn Central, Omaha, Neb. For more: (212) 790-1500 or the-dma.org. February 9 - Boot Camp: The Road Map for E-mail Marketing Success: An Introduction, San Francisco. For more: (617) 613-6278, or firstname.lastname@example.org. February 27-March 2 - Search Engine Strategies Spring. Hilton New York. New York. For more: (203) 662-2857 or email@example.com. February 28 - Comprehensive E-mail
Another variation on the technique of using testimonials to sell your product is that of associating your product with a spokesperson who possesses all the attributes you claim your product will deliver. The Hume Group, an Atlanta, GA-based publisher of business, finance and investment home study courses, boasts two long-term controls using this technique, reports direct mail consultant Axel Andersson. For example, Hume's current control for its Successful Investing & Money Management (SIMM) course shares the story of Gordon Pape, a self-made millionaire who went from rags to riches with successful investing strategies that he taught himself (733HUMEGR0400). The copywriter tells Pape's story