Atlanta, Ga.

SalesFUSION, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced that it has entered into a direct use and partner/referral relationship with Return Path, Inc., the global market leader in email deliverability and reputation management solutions. "Return Path is a clear market leader in the deliverability space and adds tremendous value to our internal b2b email marketing platform," said Kevin Miller, EVP Marketing & Sales for SalesFUSION.

January 23-25 - Shop.org First Look, Hyatt Regency, Atlanta, Ga. For more: (202) 62-.8192, or memberevents@shop.org. January 26 - The Road Map for E-mail Marketing Success. San Mateo, Calif. For more: (888) 343-6786, or http://www.forrester.com/Events/Overview/0,5158,1115,00.html?. January 1 - Developing Effective E-Marketing, Holiday Inn Central, Omaha, Neb. For more: (212) 790-1500 or the-dma.org. February 9 - Boot Camp: The Road Map for E-mail Marketing Success: An Introduction, San Francisco. For more: (617) 613-6278, or tmcharg@forrester.com. February 27-March 2 - Search Engine Strategies Spring. Hilton New York. New York. For more: (203) 662-2857 or www.registration@jupitermedia.com. February 28 - Comprehensive E-mail

Another variation on the technique of using testimonials to sell your product is that of associating your product with a spokesperson who possesses all the attributes you claim your product will deliver. The Hume Group, an Atlanta, GA-based publisher of business, finance and investment home study courses, boasts two long-term controls using this technique, reports direct mail consultant Axel Andersson. For example, Hume's current control for its Successful Investing & Money Management (SIMM) course shares the story of Gordon Pape, a self-made millionaire who went from rags to riches with successful investing strategies that he taught himself (733HUMEGR0400). The copywriter tells Pape's story

More Blogs