Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

I received this email about Jame Thornton's passing a couple of weeks ago from Anthony Green, which was truly sad news. Thornton was a brilliant genius, a serial entrepreneur and known to many as Mr. Direct Marketing SE Asia.

Picking up on my previous blog post, marketers have a lot of work to do, too, with consumers. Yes, we have 45-plus years of effective self-regulation on our side, and we've navigated fairly well into the digital and mobile age. We've kept self-regulation in marketing, more or less, intact where it comes to fair and free use of marketing data, even as the number of data users has grown extensively.

"Are we ever going to catch up to Asia?" It's a refrain heard far more frequently on our shores in recent years. The latest front in the East-West skirmish is in mobile marketing. Once again, the U.S. marketplace finds itself at a perceived disadvantage. So it's fair to ask the question once again: Are we ever going to catch up to Asia? Thanks to smartphones going mainstream in the U.S., the leader now wears red, white and blue—at least in terms of ad dollars. According to eMarketer's December 2012 report, the U.S. surpassed Asia

At the Direct Marketing Association’s (DMA) NCDM Conference in Orlando, Florida, Linda A. Woolley, DMA’s acting president and CEO, led a panel of experts in a discussion of the current threats to the responsible collection of consumer data. Panelists included Tony Hadley, senior vice president of government affairs and public policy, Experian; Susan Fox, vice president, government relations, The Walt Disney Company; and Brooks Dobbs, CPO, KBM Group. Woolley emphasized the many benefits that consumers derive from the responsible use of Big Data. Consumers, she noted, have come to expect the ease, flexibility and efficiency it brings.

Exactly one year ago today, MedCity News published an article with the headline, “5 Companies Using Big Data to Solve Healthcare Problems.” Five? Just five? Today, a new research report from MarketsandMarkets pegs the value of the healthcare analytics market at $3.7 billion and forecasts it will grow nearly 24 percent annually for the next five years, making it worth $10.8 billion by 2017. And that market is full of more startups than we could possibly compile in a timely fashion. Healthcare payers and providers are using data-driven, evidence-based decision-making as a way to differentiate themselves. They’re using descriptive, predictive

The CMO Council found that a lack of mobile-savvy resources and talent were holding back most of the marketers who felt that they were behind the mobile marketing curve. I'd be surprised if most of you weren't in the same boat. Besides, budgets only stretch so far and adding one more channel (especially now that everyone's supposed to be doing the "social" thing) often isn't an option. But maybe it doesn't have to be. Ever since mobile devices capable of accessing the Web hit the market back in the late '90s, maintaining a mobile presence online has been a major

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