The goal of every analytics system is to drive better business results by enabling better decisions, but few vendors know how to help customers achieve this objective.
Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, while 61% have a Facebook page, according to a report by Burson-Marsteller.
Mardev-DM2 (www.mardevdm2.com), a global B-to-B marketing services agency, today announced the launch of its new global website to meet the data, marketing strategy and campaign management needs of business marketers around the globe. The site hosts more than 150 business list datacards representing more than 25 global markets as well as a new online count tool. The site is being demonstrated at the DMA 2010 show in San Francisco, CA. The recently merged entity maintains as the foundation of its marketing services a global database of 50 million sourced and qualified business decision makers who have
The economy suffered around the world in 2009, but the online advertising market showed its resistance to the recession. While total media spending dropped, online ad spending increased by 2% to $55.2 billion.