ARLINGTON

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

George Patton and his sublime moment May 11, 2006: Vol. 2, Issue No. 37 IN THE NEWS One Man's Crusade Stan Wojtusik's tireless effort has paved the way for Battle of the Bulge veterans to be honored. ARLINGTON, Va. — As a 19-year-old in World War II, Stan Wojtusik was forced to surrender to the Germans along with his entire regiment. That might have been the last time he ever gave up in anything. The former private first class, now 80, has been on a personal mission for years to build monuments—here, there and, it seems, everywhere—to the Battle of

Plagiarism does "not go gentle into that good night."* *Dylan Thomas May 9, 2006: Vol. 2, Issue No. 36 IN THE NEWS Raytheon board cuts CEO pay after book flap ARLINGTON, Va— Raytheon Co.'s board said on Wednesday that it cut its chief executive's compensation in response to what others have called plagiarism in a management booklet, a penalty that one person familiar with the matter said could cost him $1 million. —Jim Wolf, Bill Rigby and Kevin Drawbaugh, Reuters, May 3, 2006 Young Harvard author's book deal canceled NEW YORK — A Harvard University sophomore's

By Denny Hatch The best nonfiction book I've ever read is Laura Hillenbrand's "Seabiscuit." For a brief period of my life, I spent every Saturday with The Daily Racing Form the way some people do crossword puzzles. I loved studying the past performances, and once in a while a horse would pop out of the numbers as a sure winner, and I would bet a couple of bucks. But mostly it was mental exercise. Several years ago a Midwest circulation group invited me to do a talk on direct marketing, and the meeting was held at Arlington racetrack outside Chicago. I decided my talk

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