Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

When I attended grade school back in the Paleozoic Era, my classmates and I loved our weekly spelling contests where, no matter who our facilitator was, we looked not only to master our assigned words but also to tackle some wild card selections. Millions of years later, I still geek out on these letter placement challenges and am thankful that Google Trends recently released a map of the most misspelled word in each state, with some of the troublemakers striking me as “beautiful” reminders of how even common utterances can catch us by “surprise.”

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win. He talked about car manufacturing jobs that will remain in the U.S. once he takes office in a few days and the companies that won’t be offshoring work because of his intervention.

Well, that's a surprise. Amazon sells not only one type of garden Yeti, but a variety of them. In general, flyers know most such oddities were once only available in SkyMall, the catalog in the seat pocket in front of them. But now, in-flight WiFi means access to e-commerce in the sky, and the crashing to the ground of the iconic in-flight print catalog. Its e-commerce presence remains, but may be sold.

"You can talk about Millennials and the changing character and diversity of the population in the same breath, because as the Millennial population is the largest group that we’ve ever seen, so will be the minority population. It’s young people who are the diverse population, so we think about what needs and desires this group will have that’s going to be different from my age demographic, what we wanted. It starts with the product, so we have to first understand that we have to tweak certain products a little bit or emphasize certain brands

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