Argentina

Heather Fletcher is senior content editor with Target Marketing.

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics I shared. So, I decided to look into what’s going on in B2B marketing in Argentina, overall.

The baby bison picture that went viral during the weekend and into Tuesday breaks every animal lover’s heart — possibly even the hearts of the tourists whose actions killed the animal. As the spotlight on the bison calf’s fate of being shunned by other bison due to excessive human attention and, therefore, needing to be euthanized gains steam, travel marketers may be concerned that the next victim will be tourism.

The Direct Marketing Association (DMA) today announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world's outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The deadline for submissions is April 25, 2012. This year's ECHO competition will honor excellence in 12 channels: alternative media, catalog, direct mail, email, mobile, print; search engine marketing, social media, telemarketing, television/video/radio, Web advertising, and Web development.

By Lois K. Geller Every year I look forward to judging The Direct Marketing Association's (DMA) Echo Awards. It's interesting to get a bird's eye view of dozens of direct mail, TV and radio campaigns from business-to-business and business-to-consumer direct marketers. Recently, I walked over to The DMA headquarters on 6th Avenue to look at the winners. Many of the submissions were foreign campaigns. Sure, the Echos are an international competition, but in previous years there appeared to be many more U.S. entries. Maybe this year, after Sept. 11, we played it safe and mailed our controls, and didn't test as much.

By Priya Ghan As international acceptance for direct response television (DRTV) has grown, Latin America has become one of the first regions outside of the United States to be explored. Indeed, the region has a thirst for U.S. goods. Looking ahead, Latin America will continue to be an irresistible market, but it's also a region that poses some of the greatest business challenges, some of which are discussed below. But, for the strong-hearted marketers who've found the successful keys to unleashing the power of DRTV, Latin America represents a tremendous opportunity for growth. This article will outline the options you have as

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