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A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

Neither print nor digital alone are enough to truly lift your ROI for most applications. You often need both, working together strategically, to create the lift you're looking for. Print is tangible, easily saved for future use, can be passed on to others, can be very targeted, and is memorable. Digital is fast, has a cool factor, can be personalized, is easily accessed, and is used by consumers more and more each day.

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