Antwerp

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I’m writing this post while visiting Antwerp, Belgium as part of the social business sessions I’m hosting along with The Fusion Marketing Experience. As part of the event, I had an opportunity to spend time with several Belgian journalists. One of the notable conversations was with Erik Verdonck of Pub, a local magazine focused on the advertising industry. The three themes we touched upon are not only timely, but representative of the challenges that face marketers and strategists around the globe.

Paris has Venus De Milo; Florence has Michelangelo’s David; New York has the Statue of Liberty; Copenhagen has the Little Mermaid; Brussels has Manneken Pis—a fat naked little boy proudly relieving himself in a fountain. Now London is going Brussels one better by placing giant billboards throughout Belgium—in Antwerp, Brussels, Liege and Ghent. The image is a grown male skinhead in jeans—with a big red cross painted on his bare back—creating a great arching stream as he proudly relieves himself into a teacup atop a small, round Hepplewhite table a few feet away. The purpose of the billboards is to promote Eurostar’s new

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