Small businesses need help with search engine optimization, too. To that end, Direct Marketing Day @ Your Desk will offer a live case study at noon on March 15 aimed at helping smaller marketers raise their search engine rankings. Here's a sneak peek at "Case Study: Lead Generation and SEO Success for SMB," from speaker Evan Griffin—three tips for optimizing SMB websites.
American Fork, Utah
Jeff Drugmand needed to take his website's language out of the gutter. After all, the site's jargon about its roof-based precipitation chute was stumping the average customer—a home-owner, not a contractor—who tried to hire Colorado Seamless Gutters.
Determining the role of search in the multichannel marketing mix involves some simple logic: How do consumers think? To them, search is a tool they use in the decision-making process—it doesn't make decisions for them.