The tactile is personal and marketing that feels personal is more likely to be trusted — so USPS being the No. 1 brand Americans trust isn’t a huge surprise. But the fact that only 42% of those surveyed believed they could rely “a lot” on the U.S. Postal Service “to do what is right” is.
I'm judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosing which campaigns will win recognition on Oct. 7 in Las Vegas. Earning my vote takes some doing. Here's how marketers did it.
CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
Myths keeping SMB marketers from creating an online presence can harm their business. In today’s information age, consumers expect a great deal of availability in exchange for their business. It may have once been just fine to exist offline only, but that time has long passed. Now, at the very least, your business needs an operational website with basic information.
If data is the fuel that is powering today’s marketing engine, Google has discovered a real gusher. Google, or any other AI-aided advertising sales effort, can add these datasets to already copious databases and use them as the almost ultimate tool to segment advertising messages to people most likely to be interested in them and to avoid sending ads in specific categories to those people who have signaled they are "not interested."
Forget to make that annual doctor appointment again? Don't worry. Patrick Dempsey can call to remind you. Dempsey, as well as other actors who played doctors, have returned to Cigna's TV “Doctors of America” campaign to remind Americans to get their annual check‑up.