Alpharetta, Ga.

One of the most common mistakes of multicultural marketing is to assume that a specific call to action will appeal to all targets. With online surveys, marketers can identify how one culture might respond stronger to a certain offer or value proposition, while another may be more motivated to buy based on a manufacturer's reputation or product feature-set.      Sometimes you learn this by accident. For instance, a global manufacturer of GIS and mapping equipment wanted to survey customers and prospects to find out how it stacked up against competitors. ... Specific demographics such as country of residence were included in order

More Blogs