Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

Many years ago, I went to an upstate minor league baseball game and saw the Albany, NY Yankees. Performing at the game was Max Patkin, "The Clown Prince of Baseball." A goofy, double-jointed stick of a guy who mimed, aped, confronted and dissed everyone on the field, Patkin was hysterically funny.

Two former DACC staffers have teamed up to create Blue & Read — a new political consulting firm specializing in direct mail for Democratic candidates and "progressive" causes. The firm, which will be based in Albany and Brooklyn, was formed by Sherman Jewett, former executive director and communications director at DACC (and, more recently, a lobbyist at Patricia Lynch & Associates) and Brian Murray, an ex-DACC graphic artist.

Pegg Nadler loves the unknown. Where others see challenges, she sees opportunities. Where others fear change, she fears boredom. These are some of the qualities that have driven her 30-year direct marketing career, the bulk of which she's spent advancing database marketing operations at commercial and nonprofit organizations and giving back to the direct marketing community. And they're why she's Target Marketing magazine's Direct Marketer of the Year.

A Veto That Probably Destroyed Eight Million Dreams This is the saga of two high profile, deeply flawed organizations joining forces to create a public relations catastrophe--New York City and the U.S. Olympic Committee. What happened? A bunch of rich city slickers were able to con the rubes from Colorado Springs into choosing the Sour Apple over San Francisco for an Olympic venue. But they could not con the canny pols in Albany and Manhattan into selling them the land at below-market value and ponying up $300 million of taxpayer dollars so the New York Jets football team could have a spiffy new stadium.

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