Africa

Even before U.K. citizens voted to exit the E.U. (A.K.A., “Brexit”) marketers were scared ad budgets would dry up as world markets dove as much as 12 percent on Friday — with U.S. exchanges down 3 to 4 percent. That same day, Zacks Equity Research predicted on Yahoo Finance that the main marketers impacted in the U.S. will be in auto, finance, tech and energy sectors.

How many times in my life have I offered to work for good causes that were in trouble? Pro bono. Free. I remember the development guy from Philadelphia's Academy of Natural Sciences contacted me for pro bono help. I took him to lunch and regaled him with stories of the Who's Mailing What! archive of direct mail—over 200,000 mailings going back 25 years. I assembled a sampling of powerful control mailings from museums around the country and delivered them to him. My explanation: these worked. Let's pick out several we like and "steal smart."

No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well. These leads are unable to purchase your products or services because most merchant accounts and PayPal block these countries due to massive fraud claims. Facebook appears to be unaware

Are chia seeds on your grocery list? They could be next year. How's your privacy etiquette? Might be time to brush up. The book is (almost) closed on 2012. Here is a list of the 100 things that could define your 2013, according to Ann Mack, the director of trendspotting at advertising agency JWT. Mack’s seventh annual list, released Wednesday, below in alphabetical order, ranges from behavior to technology trends. Take a spin through and start scoping your future: 3D Bioprinting, Adult Playgrounds, African Tech Stars, Allergen-Free, Alternative Brand Currencies, Ambushed by Amazon, Appcessories, the Arabic Web, B-to-C/P-to-P Partnerships, Bee

People across much of the planet were having problems accessing Twitter on Thursday, a day before the 2012 Olympic Games are expected to cause a spike in use of the micro-blogging site. The company acknowledged the problem, saying in a statement that its engineers are “currently working to resolve the issue,” although it didn’t go into any further detail. Users reported outages or sluggishness in trying to access Twitter from countries in North America, Europe, Asia, the Middle East and Africa. The Olympics are expected to bring an unprecedented surge of activity by sports fans on social networking sites …

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