Abu Dhabi

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Sophie Tucker (1887-1966), the last of the Red Hot Mommas, says, "I've been rich and I've been poor. Rich is better." What triggered this column was Joe Sharkey's story in The New York Times about "The Residence"—Etihad Airways' three-room suite aboard its new Airbus 380s. The description: "The 125-square-foot suite has a living room with two couches, a 32-inch television set and a refrigerator, a bathroom with a shower, a bedroom with a double bed, and a private butler." Is this marketing insanity?

Forget about designing your website for mobile devices. Instead, design your website for all devices, from tiny phones to huge living room flat-screens. "Nearly every business needs to adapt to reach consumers effectively on any screen," says Janine Warner, a globally recognized digital design and Internet trends consultant who I caught up with on her way to Abu Dhabi, where she took the World Summit Award stage to share multiple-screen strategies before a vast audience of international mobile specialists. "There are two basic strategies for building websites that display well on all devices: responsive and adaptive," she explains. "And responsive

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