Tufts Letter's Mail and the Fear of Food
There’s nothing like an intriguing teaser, like the one on this direct mail piece, to stop you in your tracks. A subscription effort for Tufts University Health & Nutrition Letter grabs a prospect’s attention with an appeal to fear.
You can view the entire mailer to see how the copywriter and designer get the reader to question what foods they eat. To view and download a free PDF of this mailing, courtesy of Who’s Mailing What!, please complete this form.