Swift Capital Direct Mail Focuses On Benefits
Making a customer’s decisions easier helps make this direct mail package work. In my analysis, I discuss how Swift Capital provides short-term business financing solutions for business customers. It is among a host of alternative, non-bank lenders that arose following the tightening of credit after the Great Recession. To set itself apart from its competition, the company uses several tactics.
By looking at the entire piece, you will fully appreciate how Swift Capital drives businesses to apply.