The CabinetM Top Shelf: Loyalty Programs for Social Customers

By Kat Powers

Loyalty programs are tried-and-true methods of rewarding repeat customers and providing incentives that keep them coming back. Your grandmother collected green stamps for purchases at the grocery store. Your mother clipped box tops to support school programs. Innovations in MarTech are advancing today’s loyalty programs for a whole new breed of consumer. Are you keeping up? If you’re not, then what you’re using now might look like yesterday’s version of loyalty to today’s mobile, social customers.

Here are nine marketing technology tools for social rewards.

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Kat Powers Author's page

Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.