The CabinetM Top Shelf: Email
It’s so awesome that you’ve got your product in gear. There’s so much you did, from concept to beta testing, to collecting emails for folks interested in seeing what you got. So, how do you talk to them? Think about a drip email campaign.
Here are the basics: You know who you want to talk to. You know they may not buy if you email once. Don’t think in terms of sending a new message to each prospect every time he/she checks out your pricing page. Think about what you would want to say to someone at each step of the process.
Here are 12 tools to help you execute your drip email campaign.
Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.