B-to-B Battle of Competing Designs & Tactics - DMIQ TV Video
Two 6" x 10" self-mailers from two makers of mailing systems—Neopost and its IS-280 postage meter and Pitney Bowes' mailstation 2—both trying to go after small businesses with their recent direct mail campaign. How different could they be? Well, it turns out, pretty darn different.
Learn from Chief Content Officer Ethan Boldt how each company used different tactics and design to win over the small business owner … and how one also really went after the other in the copy!