Focus on Fundraising: Breast Cancer Battle
Nonprofits have always had to compete with each other for donors and their dollars, but rarely have they been so open about this competition than see here with these four major breast cancer fundraising organizations.
Join Peggy Hatch, Publishing Director of DirectMarketingIQ, and Ethan Boldt, Chief Content Officer, as they discuss this very cutting-edge batch of fundraising mail from the Who's Mailing What! Archive.
Highlights of these packages include:
- Different types of outers, and leveraging the color pin, are used to engage the donor prospect.
- The true battle is defined by the copy, as the Susan G. Komen are even told that "Pink Ribbons are not enough."
- See how the copy driver FEAR is powerfully wielded by the black Komen envelope — and their inventive use of the back of the outer envelope.
- An affinity promotion that appeals to both salvation and greed!
And finally, make a comment below about which one you think does the best job!