Who May Be Spying on You … and Why?

 

Target Marketing’s Direct Marketing Glossary

/M: Per thousand. /MM: Per million. AA: Authors alterations, i.e., changes other than corrections made by a client after the proofing process has begun. AOV (average order value): The average amount of each customer order. Abandoned Call: When a caller hangs up before his or her call is answered by an agent. Above the Fold: The part of an e-mail message or Web page that’s visible without scrolling. Absorbency: The capacity a paper has for accepting liquids, like the inks or water used to run offset lithographic presses. Accordion Fold: Parallel folds that opens like an accordion. Acid-free Paper: Paper manufactured on a machine with the wet-end chemistry controlled to a neutral


Who May Be Spying on You ... and Why?

From 1920 to 1933, Henry L. Stimson was secretary of state in the Hoover administration. In 1929, he closed down the State’s cryptanalytic office and his quote about gentlemen not reading each other’s mail became famous. Fortunately he changed his mind when he headed the War Department under Franklin D. Roosevelt. Had the United States not broken the Japanese code in the early years of World War II, tens of thousands of American lives would have been lost. The same is true for the Brits intercepting German radio traffic with the now-famous Enigma machines at Bletchley Park. Down deep inside, I agree with Stimson; snooping