When and If to Pull Your Ads

 

When and If to Pull Your Ads

Don Imus—and his producer, Bernard McGuirk—have a long history of using the airwaves for sexism, racism, gay bashing and borderline slander of people and organizations that crossed them or whom they simply found to be irritating. Management would wince, but always give Imus a pass, because of the gorgeous lucre he brought in annually—a reported $22 million to CBS Radio and $8 million for MSNBC. When he stepped over the line with his gratuitous slur of the Rutgers women’s championship basketball team, Imus was suspended for two weeks by MSNBC and CBS radio, which carried him on more than 60 stations. The CEOs figured