When a Product Becomes Too Successful

 

When a Product Becomes Too Successful

In the magazine world, a publisher is the person responsible for advertising. When I read Alan Katz had been fired as publisher of Vanity Fair after less than a year because advertising was down 15 percent, I let out a loud sigh. And decided to cancel my subscription. Two Behemoths Last week, a couple of monsters were squeezed through the mail slot of my front door and landed with thumps on the hall floor. Monstrosity #1: The September 2006 issue of Vanity Fair (400 pages) Monstrosity #2: The September 2006 issue of Real Simple (356 pages) Real Simple (“life made easier”) from Time Inc. was subscribed to by my wife.