Trashing a Brand?Smart or Dumb?
Cingular to bite the dust, joining Marshall Field's and NDL May 4, 2006: Vol. 2, Issue No. 35 IN THE NEWS AT&T Plans to Kill Cingular Brand But Analysts See Change of 'Cingular' to 'AT&T Wireless' as Mistake SAN FRANCISCO (AdAge.com) -- It cost $4 billion to turn it into one of the best known names in the country, a future-forward, dynamic brand with a strong connection to young consumers and a share lead in the wireless marketplace. Yet, in 2007, Cingular will be tossed aside like an old sock. —Alice Z. Cuneo, AdAge.com, May 2, 2006 Reviving the past Famous