Ticking Off Your Customers

 

Improve Targeting

Improve on your customer targeting by: - testing ship-tos; - testing gift recipients; - segmenting by source; and - and segmenting by trade area. —Michelle Farabaugh, partner, LENSER


Ticking Off Your Customers

Are bean counters, lawyers and newbies making marketing decisions? Feb. 21, 2006: Vol. 2, Issue No. 14 IN THE NEWS Bank Gift Cards Come Wrapped With Limits Consumers Rankled By Obscure Charges, Rules Visa likes to say that "finding the perfect gift just got easier" with its gift card. But recipients of those cards—or similar ones issued by MasterCard or American Express—are discovering that using them presents unexpected difficulties. —Caroline E. Mayer, The Washington Post, Feb. 17, 2006 Rental Car Customers Chafe at Tougher Rules It is not difficult to find a business traveler who is hopping mad at Hertz these days. Krishna Kumar,