The Supreme Insult to Me From Jeff Bezos
WAYNE, N.J., June 17 (SEND2PRESS NEWSWIRE) -- The Ballantine Corporation, a full service direct mail production company, announces the release of their 2008 direct mail control report that analyzes what’s working and what’s not for direct mail formats. In January of this year, Ballantine (www.ballantine.com) surveyed their clients and marketing contacts and compiled a list of direct mail formats that would be tested during the year. Since January, the economy has walked a rocky path. As a result, Ballantine decided to share, mid-year, what direct mail formats have been most effective so companies can benefit and increase their bottom line.
An old client and friend, Gordon Grossman, former circulation director of Reader’s Digest and a brilliant magazine consultant, has retired to a life we can only dream about. He spends much of the year traveling the world on luxury cruise ships. Last week I received the following letter from him: Very good, balanced article on the Kindle. I’m an unabashed enthusiast, and would sooner go somewhere without my credit card than my Kindle. The reason I got it is because I’m very, very tired of lugging something like 60 pounds of books on the three- or four-month cruises we take every winter. It does