The Real Deal on Social Networking

 

Direct Mail Marketing Company Ballantine Celebrates 40th Anniversary

Wayne, NJ -- The Ballantine Corporation, a family-owned direct mail marketing company, is proud to announce their 40th anniversary in the direct marketing industry. Ballantine, based in Wayne, N.J., is a full-service direct mail marketing company that provides creative copy and design, print production, mailing services and one-to-one data-driven solutions to their clients. Steeped in family history, Thomas J. Cote founded Ballantine in 1966 and his brother Charles joined two years later. Charles’ son, Thomas C. Cote, joined the company in 1978, followed by Tom’s brother, John. When Tom J. and Charles retired, Tom C. and John stepped up to the plate. For the first 24


The Real Deal on Social Networking

EDITOR’S NOTE: I am delighted to welcome as a guest columnist Robert Yoegel, vice president, online publisher at North American Publishing Co., the parent company of Business Common Sense. —DH The story of Allison Stokke, the California teenager is hot … this nice little girl in sports bra, short-shorts and firm grip on a pole has taken the Internet by storm. And she did it to herself. Or maybe she did not do it to herself—did somebody else do it? Check out the “Allison Stokke” hyperlinks at the end of the story and judge for yourself. Crazes and Crazies The latest craze online is known as social networking, which