The Marketing Genius of Peter Gelb

 

The Marketing Genius of Peter Gelb

My friend, Goldberg, had a subscription to the old Metropolitan Opera on West 40th St. For years he sat next to a lady whose husband, on the other side of her, fell asleep through most of every performance. When the Met moved to Lincoln Center, Goldberg decided he’d had enough and informed the lady he was giving up his seats. “I’m so sorry,” she said. “I’ve really enjoyed having two men sleeping with me for the past 20 years.” Now—at age 72—I have become hooked on opera. Who’d a thunk it? Typical Opera Experience Opera was never my thing. Several years ago, my wife,