The Business of Being a CEO

 

DM2-DecisionMaker Announces New List Management of Exclusive DecisionMakers from the BuyerZone.com Subscriber File

Oak Brook , IL — June 28, 2007 — DM2-DecisionMaker (DM2), a B-to-B direct marketing service provider, today announced that the BuyerZone list of more than 750,000 small to mid-size business professionals is now under their list management services. BuyerZone subscribers are pre-qualified buyers of products and services ranging from office equipment to financial and business services to retail, industrial and construction equipment. These high-level decision makers demonstrate their purchasing authority through a sophisticated online Request for Quote (RFQ) process. “The addition of the BuyerZone file to the DM2 list management services significantly strengthens our small business presence and enables us to help businesses target


The Business of Being a CEO

On Monday of this week, The New York Times launched a delicious, old-fashioned hatchet job on Australian/UK/U.S. media lord Rupert Murdoch, whose bid for The Wall Street Journal is a threat to the Pinch Sulzberger’s flagging advertising. The gist of the Times’ Monday story is that Murdoch uses his newspapers and TV networks to further his own agenda. In addition, reports the Times, he has built his $68 billion empire by bribing important politicians with campaign contributions and juicy book contracts and they, in turn, pass legislation that bends the rules to his News Corporation’s advantage. Tuesday’s story in the Times was all about