The Bipolar World of Hotel Marketing

 

The Bipolar World of Hotel Marketing

The Rip-off vs. a Ripping Good Time March 16, 2006: Vol. 2, Issue No. 21 IN THE NEWS Resort Fees: Hotel Rate May Not Include All the Charges Hotel resort fees are making a comeback. With the decline in the lodging industry after 9/11, the fees, which cover everything from the use of a pool to housekeeping tips, began to vanish—if not from hotels' policies, then from guests' bills. A polite complaint was usually all it took to have a fee waived. No longer. —Christopher Elliott, The New York Times, March 12, 2006 When Don Jackson and I sat down at his kitchen