Target Marketing February 2011
Are you creating customer relationship magic ... or customer relationship misery?
Connecting the dots between various points of customer interaction with your brand can be difficult, especially as the variety of touchpoints increases with social media adoption.
It’s not easy being the marcom manager of a B-to-B company. There are several unique issues B-to-B marcom managers face:
For mailers, the key to cutting postage costs is to work with the USPS and service providers to help achieve the best results with postage and cost issues.
Christopher Noon has a sunny disposition now that his lawn care company is raking in the leads. The secret ingredient fertilizing the growth is paid search, says the president and co-founder of Hudson, Mass.-based Noon Turf Care.
We can guess a lot about how consumers' lives are changing through gut feeling and observation. But seeing that something has changed seldom reveals the insights you need to frame a marketing campaign.
I’ve used the marketing concept of pop-ups as a tool to help companies in all sorts of industries—not just retail—think about how their brands can learn from these experiences and simulate the effects of these pop-upesque opportunities.
Only 7 percent of marketers surveyed report relying on the last click for attributing conversions. That's a good sign.
There are several standard pages that worm their way into most organizations' websites simply because that's the way it's always been. My hope is to convince marketers to be discriminating when it comes to the (all-too-frequently included) Frequently Asked Questions page on their companies' websites.
Scott Monty, whose formal title according to his LinkedIn profile is "global digital and multimedia communications manager," became part of Ford's forward-looking approach to marketing in July 2008.