Target Marketing December 2010
Mt. Laurel, N.J.-based GrayHair Software recently announced the release of Select Solutions, a platform that combines cloud-based technologies, SaaS and managed services into a single solution.
Listening to and observing all of this stress in brand leaders worries me. I am concerned first and foremost for these leaders' personal long term health costs in operating this way.
Every week Sorbie sends an e-newsletter to her 5,000-member, opt-in database of people who have subscribed through her site, opted in at events or received a forward from one of her current customers. It’s resulted in a 200 percent increase in database names from January 2009 to September 2010.
Personas, or “personality types” as Hippocrates thought of them, are important in converting consumers to customers, Eisenberg says. While website usability is important in Internet marketing, psychology and persuasion are important, too.
There are at least two very separate approaches to marketing: direct marketing and branding. They go hand-in-hand, but they are still different disciplines with different tools, techniques and measures of success.
UK-based InterContinental Hotel Group's data consolidation project has allowed the hotel chain to make major changes to its CRM infrastructure, automate digital communications and transition into a real-time marketing organization.
By virtue of this convenience, the mobile Web offers marketers opportunities to engage and connect with customers right at the point of sale.
If you're like most marketers, you've generated a few sales loosely attributed to social media, but you want more.
Earlier this year, my colleague David Meerman Scott wrote a second edition of his bestselling book “The New Rules of Marketing & PR.”
How do you create a USP? Make a list of all the features of your product or service and then translate them into benefits—the specific thing that each feature will do for you.