Target Marketing December 2010


Direct Mail, Marketing Automation and Database Analytics

Mt. Laurel, N.J.-based GrayHair Software recently announced the release of Select Solutions, a platform that combines cloud-based technologies, SaaS and managed services into a single solution.

Do You Need 
to Recharge?

Listening to and observing all of this stress in brand leaders worries me. I am concerned first and foremost for these leaders' personal long term health costs in operating this way.

Hairdresser’s Digital Efforts Cut It

Every week Sorbie sends an e-newsletter to her 5,000-member, opt-in database of people who have subscribed through her site, opted in at events or received a forward from one of her current customers. It’s resulted in a 200 percent increase in database names from January 2009 to September 2010.

How Learned Marketing from Hippocrates

Personas, or “personality types” as Hippocrates thought of them, are important in converting consumers to customers, Eisenberg says. While website usability is important in Internet marketing, psychology and persuasion are important, too.

It’s Not ALL Direct Marketing

There are at least two very separate approaches to marketing: direct marketing and branding. They go hand-in-hand, but they are still different disciplines with different tools, techniques and measures of success.

Seeing Single

UK-based InterContinental Hotel Group's data consolidation project has allowed the hotel chain to make major changes to its CRM infrastructure, automate digital communications and transition into a real-time marketing organization.

Small Screen Star

By virtue of this convenience, the mobile Web offers marketers opportunities to engage and connect with customers right at the point of sale.

Social Selling

If you're like most marketers, you've generated a few sales loosely attributed to social media, but you want more.

The More You Tell, the More You Sell

Earlier this year, my colleague David Meerman Scott wrote a second edition of his bestselling book “The New Rules of Marketing & PR.”

Where Are the Copywriters?

How do you create a USP? Make a list of all the features of your product or service and then translate them into benefits—the specific thing that each feature will do for you.